Business goals

WHY BUSINESS GOALS ARE SO IMPORTANT!

 

Business goals are usually the last thing you think about. After all, you’ve got that problem customer to sort out, the bank manager breathing down your neck and that troublesome employee who wants a pay rise! Setting goals for the business seems completely unnecessary because you’ve already got a short term goal – survive the recession – and a long term goal of making more money. Despite all of this there are five great reasons why business goals should be essential for you.

 

Goals help you focus

It is all too easy to let short term crises blow you off track. Fire fighting can mean that you don’t keep a consistent strategy. Goals keep you focused on what’s important.

 

Goals are satisfying

Goal achievement is fantastically satisfying! The physical, mental and emotional lift you get from meeting a target makes the hard work worthwhile.

 

Goals are supportive

Not everyone has a strong support network to help them cope with the often lonely place at the head of an organisation. If you’re alone or lacking support, goals are a great way of reminding you what you are trying to achieve and silently beckoning you on towards them.

 

Goals boost wellbeing

Knowing what you are striving to achieve makes you happier and more content. This in turn makes you more effective in business and life – a virtuous circle!

 

Goals are reminders

By recording business goals for everyone to see and reading them regularly makes them come alive and gather a momentum all of their own.